Saturday, 10 October 2009

Time is running out

La Tercera has published a poll in the aftermath of the last presidential debate.

Just like last time the CEP was collecting data for its important poll, La Tercera tries to model public opinion in favour of their desired outcome. The poll is of dubious quality, the strategy is of dubious ethical standards, but it works. And time is running out. With Bachelet's approval rating where they are (78% according to last week's Adimark poll), with the economy on the mend, with the level of public spending where it is, and with an unattractive candidate on the opposition, this was, once again, the Concertación election to lose.

Yet it has mishandled its candidate selection process, mishandled MEO, mishandled its communication strategy, mishandled the debates and the postdebate media cycle. If they keep this up, it's curtains. Time is running out.

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