Wednesday, 24 November 2010

No Logo

Chile is all atwitter, or at least Twitter is all atwitter, about the announcement this afternoon of the Government of Chile's new logo.

In keeping with the new corporate culture, here is a promotional video:

Apparently this piece of graphic art cost the Chilean taxpayer -- the same Chilean taxpayer whose taxes were raised earlier this year because we all had to tighten our belts in the wake of one of the worst earthquakes in recorded history -- some $20.000.

I am clearly in the wrong line of work.

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