Sunday, 30 May 2010

Kafka eat your heart out

Santiago has two huge neon billboards which I have always admired. They have a certain retro-Parisian air which is sadly missing in the rest of the city, even with our Eiffel-designed public buildings.

But they are, after all, only advertising. So it is one thing is to admire them. It is quite another to declare them national monuments, as the Piñera government has just done. That's just wierd.

When Piñera came to power, he changed the government logo, eschewing the modern and simple Chilean flag logo of the Concertación years for the traditional coat of arms (which includes the motto, By Reason or by Force). At the time, some wags suggested he might skip a step altogether and opt for the LAN Chile logo.

Somehow, now that doesn't seem so far fetched.

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